Site Extractor
Flux.io (non-operating), Product Manager
2016-2017
Focus Areas
Architecture, urban design,
GIS, open-source
Skillset
Market research, agile software development, business development, data analysis, user acceptance testing, product marketing
Background
Flux.io was founded at Google[x] in 2012 to build the collaboration platform for buildings and cities of the future.
Architects primarily rely on hefty, desktop-based software to design early building massings. The process of incorporating relevant site context information, such as topography and adjacent buildings, requires many manual export-import steps across many data sources and applications, making it a very time-consuming, unreliable and clunky process.
Site Extractor was Flux.io’s premiere web app that made it easier for design teams to sync high quality site context data such as parcel boundaries, waterways, roads, and topography, directly into design models on their preferred software platforms such as SketchUp, Revit and Rhino3D.
Demo of Site Extractor app pulling in site context from Mapbox to Flux platform
Responsibilities
Manage design and development to upgrade the beta version of the app to 1.0 release to improve usability, performance and marketability
Partnered with engineering and design to define, scope, and deliver UI redesign, data set upgrades, and landing page development
Set vision for redesign and managed team of remote designers
Developed product marketing content and launch strategy
Conducted market research to investigate monetization and expansion strategies
Results
Released a 1.0 version in the Flux Apps marketplace
Became Flux.io’s most downloaded and highest converting app
Learnings
Users were not ready to pay for upgrades based on data quality
Needed to explore other platform monetization strategies, ie: broadening app ecosystem, targeting collaboration workflows, and expanding user types
Landing page wireframe
Final landing page design
Demo of site context data being pulled in from Flux platform via Site Extractor into SketchUp